About Apple

A Picture of Life Itself

The name Apple is more than a symbol — it's a picture of life itself. Within every apple is a seed, small yet filled with the promise of growth, strength, and abundance.

Every person begins this way, too: quietly and tenderly, holding extraordinary potential.

We know that facing an unplanned pregnancy brings a wide range of difficult emotion. It can be hard to find both emotional and practical support.

At Apple Pregnancy Care Center, we believe that much like in a garden, people flourish when they're nurtured with gentleness and given the space to grow as they wrestle with challenging circumstances.

That's why we've been walking alongside countless families in the Chippewa Valley for over 43 years, offering holistic support, compassion, and care.

Supporting, equipping, and empowering women and families to make life-affirming choices.

Nurture & Care

Tending to every need with compassion and dignity

Our Mission

Life & Growth

Fostering flourishing families and thriving lives

Strength & Belonging

Building resilient, rooted, and empowered communities

Our Team

Monet Goode

Emmet Marsh

Eleanor Parks